About 5,000 unsafe food families in Philadelphia will receive food sets next month through a partnership linking Michelle Obama, Philabundance, the Philadelphia Children’s Hospital, and a national nonprofit that fights health inequality.
The so-called “Spend love with waffles + Mochi” campaign combines the fabrications of a Netflix children’s show – featuring Obama himself – with the sincere mission to feed those in need in big cities like Philadelphia.
“I’m excited to announce that Philadelphia will be our next partner city for our Pass the Love campaign,” Obama said in a tweet. “We will soon be delivering healthy packages to families.”
The nonprofit Partnership for a Healthier America, based in Washington, is leading the initiative. The organization works to make healthy food available nationwide to those in need. It was founded in partnership with the Let’s Move Campaign, created in 2010 by Obama when she was first lady. The campaign aimed to reduce childhood overweight and encourage a healthy lifestyle for children.
These days, both former First Lady and former President Barack Obama run Higher Ground Productions, which produces Waffles + Mochi, a children’s television series that aired on Netflix in Mars.
The former first lady engages with puppets in the show and young viewers learn about food, culture and cooking.
The plan for Philadelphia is to distribute meal sets starting Aug. 2 for dishes such as masaman curry with potatoes, coconut noodle salad with sesame and black bean stew with sweet potatoes, according to the Partnership.
Beneficiaries will be able to cook meals, using the ingredients and instructions provided. The packages will produce about 240,000 meals, according to the Partnership.
“The ‘Cross the Love’ campaign could not have come at a better time,” said Loree Jones, CEO of Philabundance, a regional food aid agency. “It is especially urgent now, because of the impact the pandemic has had on the availability and quality of food for so many in the Philadelphia area – especially children.”
About 20% of Philadelphians do not have enough food to lead a healthy lifestyle, Madeline Bell, president and CEO of CHOP, said in a statement. And “almost a third of the families that come to [CHOP’s] the emergency department reports that they are unsafe for food, ”she added.
The Partnership meal group distribution program “is targeting communities with the highest levels of childhood poverty,” Bell said.
Food depots and other food-receiving units from Philabundance will determine the families to be involved in the project, a Philabundance spokesman said Tuesday.
The spokesman added that Obama has not issued a statement saying whether she will travel to Philadelphia as the project progresses.
The hospital will be asked to assess the impact of the Partnership program not only in Philadelphia but also in other cities involved in the project, including Atlanta, Cleveland and Detroit.
“Partnership for a Healthy America is honored to be able to serve families with good food in a format that makes cooking at home easier,” Nancy Roman, the organization’s president and CEO, said in a statement. . She added that the Partnership “is working hard to create access to and exposure to affordable meals for families, laying the groundwork for the good health we all deserve”.