The accelerator program, which will be 100% virtual and last for five weeks, provides participating founders with a massive retail and “in-depth mentoring”From target leaders, industry experts, and program alumni.

The retailer clarified that by opting for Target Takeoff not necessarily entrepreneurs will gain distribution in the mass retailer, but that in the fifth and final week of the accelerator, brand entrepreneurs will be able to place their brand on buyers. Target category one-on-one.

As a Target accelerator alumni, brands will have ongoing access to support, exclusive events and other resources, the company said.

Mainstream niche: ‘We have identified Target as the perfect partner’

Speaking to FoodNavigator-USA, Emily Griffiths, founder of Chicago-based Lil Bucks, one of Target Acquired Brands’ selected brands, said inclusion in the program will help the brand move from a healthy food brand to a key audience. .

Lil Bucks founder Emily Griffiths

“While our retail footprint is focused on natural now, of course we plan to expand into the mass market,”Griffiths told FoodNavigator-USA.

“We long ago identified Target as the perfect partner for bringing our innovative products to a leading trend. We are excited and honored to spend each day working closely with the Target team to learn everything we need to know. from product, pricing, operations, marketing and finance to strategically launching our various product lines into Target for years to come ”.

Griffiths also clarified that participation in Target Takeoff was not a distribution guarantee but that the program “It will certainly help us shoot our best shot

.