Subway is at the center of another controversy – and this time it has nothing to do with tone. The sandwich chain recently signed on Tampa Bay star quarterback Tom Brady for a new advertising campaign that will air sometime next month. However, there is a drawback: Brady is the least likely consumer of the sandwich chain.
As reported by NBC Sports, not only does the new Subway spokesman not eat Subway sandwiches, but Brady claims that “no [be] SHOW[n]… Keeping Metro products “at all. According to Sports Illustrated, Brady once mentioned Subway when talking about his dietary evolution in terms less than brilliance.
“Over time, what I have noticed is that my taste buds change,” Brady said. “I went from, I loved Subway and Burger King and all those kinds of things, so far, it’s like, the thought of it is not at all! No way!”
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The country’s largest fast food chain has worked with pro-athletes several times in the past, having partnered with big names like Michael Phelps and Pele. They eavesdropped on the Watts brothers in 2020 and just a few months ago ran an ad with soccer star Megan Rapino.
But Brady’s campaign has begun to raise eyebrows. Even without claims that he himself would never eat on the chain, Brady seems like a strange choice for Subway food approval. The NFL star is known for his religious observance of clean food. According to his 2017 book Method TB12 (and his personal boss), he abstains from foods containing white sugar and MSG, and even stays away from some vegetables that can promote inflammation, such as tomatoes, mushrooms, peppers, in order to maintain a strict 80 / 20 of alkaline and acid foods Among pro-athletes, Brady is almost as health conscious as they come.
Although the chain once had a healthy reputation back in the days of Jared Fogle, at the end of the day, Subway is a fast food brand, a product of which seems to be the antithesis of the type of diet that Brady promotes as part of his living.
A 2013 study published in Journal of Adolescent Health demonstrated that Metro meals contributed to overeating of customers at rates comparable to those of McDonald’s. Moreover, questions about the quality of Subway ingredients, from its bread to its tone, as well as the controversy surrounding its leadership practices, have all disappeared, but erase the healthy and wholesome image that the chain once tried to take.
Subway has yet to emerge from its ongoing tone scandal, which began in January 2021 with a lawsuit in California claiming that Subway’s tone was not, in fact, true tone. That lawsuit resurfaced last month when plaintiffs settled their claim, claiming that the Subway tone does not consist of premium yellow tone cuts and skipjack, as advertised on their website, but rather a by-product – or ” flakes “- of a variety of sea species.
Brady’s next spot seems to aim to divert attention from the tone scandal. Unfortunately, thanks to the growing skepticism of this match, it can do the opposite.
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